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KPIs
A library of KPIsfor every team
88 KPIs
Finance
Accounts Receivable and Accounts Payable
Finance KPIs that track credit purchases not yet paid for both a company and its customers alike.
Marketing
Ad Spend per New Deal
Learn how much you are spending per new deal and discover ways to reduce it!
Marketing
Ad Spend per New Order
Show the cost of advertising that it takes for a company to get a new order with the metric.
Marketing
Ad Spend per Won Deal
Get an overview of the cost of advertising that takes the company to get a new customer with this marketing KPI.
Marketing
Ads Click-through Rate
Visualize in percentage the amount of people seeing your ad that actually click on it.
Support
Agent Touches per Ticket / Replies per Resolution
Customer Support KPI describing the average number of times an agent interacts with a customer ticket before resolution.
Finance
Annual Recurring Revenue (ARR)
Calculate and visualize the expected yearly revenue based on your current subscriptions. It’s the annualized version of the MRR.
- Telephony
Telephony
Answered Calls Rate
Get an overview of the percentage of calls that have been answered compared to the total amount of received calls over the last period.
- Project Management
Project Management
Average Billable Rate
Visualize in real-time the amount of money a company is paying to hire your consultants
Telephony
Average Call Duration
Get an overview of the average time spent by your entire team in their calls with clients in real-time with this metric.
Sales
Average Deal Size
Sales KPI describing the average amount of money your company receives per customer deal.
Support
Average of Received Rating Score
Get an overview of average rating score clients are giving to your company in the last period in real-time with this metric.
Support
Average Reply Time
Customer Support KPI describing the average time it takes for an agent to respond to a customer query.
Support
Average Resolution Time (ART)
Customer Support KPI describing the average length of time it takes for customer support to resolve customer issues.
Sales
Average Revenue per Account (ARPA)
Sales KPI describing the revenue generated by each account within a period.
Sales
Average Revenue per User
Sales KPI describing the average amount of revenue generated from each customer.
Sales
Average Sales Cycle Length
Sales KPI describing the average length of time it takes your company to close deals with clients.
Finance
Burn Rate
Finance KPI measuring the rate at which a new or unprofitable company is consuming its cash reserves.
Telephony
Call Abandonment Rate
Customer Support KPI measuring the percentage of calls abandoned by customers before they're reached by an agent.
Webshops
Cart Abandonment Rate
Cart Abandonment Rate describes the percentage of customers who add items to an online shopping cart, but then abandon it before purchasing anything.
- Finance
Finance
Churn MRR
Churn MRR shows you the amount of money that you are losing per month due to these cancellations.
Support
Conversations per Teammate
Customer Support KPI measuring the number of interactions your support staff has had with customers.
Marketing
Conversion Rate of Sessions to Orders
This KPI compares the number of people that visit your website with the ones that buy or subscribe to a product in it.
Marketing
Cost per Impression
Cost per impression (CPM) is what you pay for every 1,000 times your ad is shown. See the formula, how it differs from CPC and how to track it live.
Marketing
Cost per Lead (CPL)
Marketing KPI that describes the ad expenses required to obtain a new lead.
Support
Cost per Resolution
Customer Support KPI describing the average cost of resolving a ticket.
Finance
Current Accounts Payable
Finance KPI describing a company's short-term debt obligations.
Sales
Customer Acquisition Cost
Sales KPI describing the cost needed to acquire a customer within a given period.
Support
Customer Effort Score (CES)
Customer Support KPI measuring how efficiently your customers use your product, obtain needed information, and interact with your company personnel.
Support
Customer Satisfaction (CSAT)
Customer Support KPI measuring how satisfied your customers are with your product or service.
Telephony
Duration of All Calls
See the time spent talking on the phone with potential or current customers per day in real-time with this metric.
Telephony
Duration of Answered Calls
Visualize the time spent by your agent in the last call with a client in real-time with this metric.
Support
Escalation Rate
Customer Support KPI describing the percentage of support tickets that have risen to the next support level.
Support
First Response Time
Customer Support KPI describing the average time it takes to first respond to a customer query.
Finance
Gross Profit Margin
Finance KPI describing a company’s profit after its cost of goods sold is accounted for.
Webshops
Inventory Turnover
Finance KPI measuring the number of times a business replaces its stock in a given period.
Webshops
Latest Customer Name
Not every KPIs need a calculation. Latest Customer Name KPI is simply the name of the client that most recently gave its information.
Support
Latest Received Rating Comment
Visualize in real-time the last comment fra a person who posted an online review of your product with this metric.
Sales
Lead Response Time
Sales KPI that describes the time it takes your sales team to follow up with a lead.
- Finance
Finance
Monthly Recurring Revenue (MRR)
Visualize in real-time the revenue you get on a monthly basis per new customer that your company gets with this KPI.
Support
Net Promoter Score (NPS)
Customer Support KPI measuring how likely your customers are to recommend your product or service to others.
Sales
New MRR
Let your sales team see new subscriptions that have been added recently and that will, therefore, contribute to your MRR in real-time with this sales KPI.
- Finance
Finance
Number of Active Subscriptions
Visualize the number of users that have converted into paying subscribers. With the number of active subscriptions, you can get an MRR estimation.
Marketing
Number of Ad Clicks
See the number of times one of your shown ads has received a click from your audience in real-time with this KPI.
Marketing
Number of Ad Conversions
Get an overview of the number of people that carry out a certain action after seeing your ad in real-time with the metric.
Marketing
Number of Ad Impressions
Visualize the number of ad impressions your ads get in real-time with this metric. This KPI shows you the times your ad is seen by an audience.
Telephony
Number of Booked Meetings
Get an overview of the number of pending meetings you have in a certain period of time with this metric.
- Development
Development
Number of Completed Issues
Number of Completed Issues KPI will track your development team’s performance in regards to completed tickets, to get an overview of their done tasks.
Sales
Number of Emails Sent
Let your sales team see the number of emails that each employee has received in the last period in real-time with this sales KPI.
Sales
Number of Leads Created
See the potential future customers that have shown some interest in your company or product in the last period in real time with this metric.
Sales
Number of Lost Deals
Count of the number of opportunities that haven’t turned into clients in real-time with this metric and Plecto.
Telephony
Number of Meetings Completed
See the total number of meetings a team or employee has already had in the last period measured in real-time with this metric.
Telephony
Number of Missed Calls
Get an overview of the total number of calls that your agents haven’t answered in the last period in real-time with this metric.
Project Management
Number of New Balance Transactions
Keep track of the transactions that your company has done in the last billing period with Number of New Balance Transactions KPI.
Finance
Number of New Charges
Give your employees a real-time overview of the company's finances by showing them the number of new charges that your company has received
- Webshops
Webshops
Number of New Customers
Get in real-time the lastest number of new customers based on a daily, weekly, or even monthly basis.
Finance
Number of New Disputes
Provide your employees with insights by visualizing the amount of times a customer has questioned a charge from your company with their card issuer.
- Development
Development
Number of New Issues
The Number of New Issues KPI will keep track of the new tickets that developers received in a specific period of time.
Project Management
Number of New Tasks
This KPI is often used by the development department because they usually have many small tasks to do that require immediate attention.
Support
Number of Received Ratings
Visualize in real-time the amount of user that has written a review about your company online with this metric.
Marketing
Number of Visitor Pageviews
See in real time the number of visitors pageviews on a dashboard for a specific period of time.
Marketing
Number of Visitor Sessions
Visualize the number of group of interactions an individual visitor has with the different content on your website in real-time with this metric.
Marketing
Number of Visitor Users
This KPI gives you a real-time overview of how many visitors have looked at your website in the last period.
Telephony
Number of Waiting Calls
Visualize in real-time the amount of calls that need to be answered as soon as possible with this metric.
Sales
Number of Won Deals
Let your sales team count the number of opportunities that have turned into clients in real-time with this sales KPI.
- Support
Support
Oldest Unanswered Ticket
Don't let your costumers wait. Help your support team with visualizing how long a client has been waiting for respond
Finance
Operating Cash Flow (OCF)
Finance KPI measuring the net amount of cash a business earns from typical operations.
Support
Percentage of Closed Support Tickets Rated
Show the number of times that you have been rated by customers after solving their support tickets in real-time with this metric.
Finance
Rate of Return (RoR)
Finance KPI describing the percentage of net gain or loss on an investment over a period.
Webshops
Repeat Purchase Rate
Finance KPI describing the percentage of customers who make more than one purchase.
Marketing
Return on Ad Spend
The "holy grail" of marketing and eCommerce KPIs. This KPI shows the profitability of each channel used for paid advertising.
Sales
Revenue Growth Rate
Sales KPI describing a company’s increase in revenue over a specific time period.
Sales
Sales Conversion Rate
Sales KPI describing how effectively you convert leads to sales.
Sales
Sales Win Rate
Measure how effective your sales reps are by tracking your Win Rate on real-time dashboards.
Project Management
Sum of Reported Hours
Calculate the number of hours one of your consultants has been hired for by a third company with this Sum of Reported Hours KPI.
Support
Ticket Backlog
Customer Support KPI measuring the unresolved number of customer tickets in a period.
Webshops
Time Between Purchases
Finance, sales and marketing KPI describing the average number of days between a customer’s purchases.
- Marketing
Marketing
Total Ad Spend
Get real-time updates on the amount that has been spent on ads in the last period with this metric.
Finance
Value of Charged Fees
Give your employees the best real-time insights by easily visualizing the total amount of fees that your company has charged in the last period.
- Finance
Finance
Value of Invoices
Visualize the amount of money that the company is spending on paying its various invoices with the metric.
Project Management
Value of New Balance Transactions
Keep an eye on the total amount that your company has spent on transactions over the last period with Value of New Balance KPI.
Finance
Value of New Charges
Give your employees a full overview of the company's finance by showing them the monetary value that your company is receiving
Finance
Value of New Orders + Average Order Value
KPIs measuring the value of new orders, and the values of orders in a given period.
Finance
Value of New Payment Intents
Give your employees the best insight into the finances by visualizing the value of the payments from customers your company has collected.
Project Management
Value of New Refunds
Visualize in real-time the amount of money that you are refunding to unsatisfied clients, and improve it!
Finance
Value of Refunded Charges
Provide your employees with insights by visualizing the total amount of money that your company has given back to customers for an illegitimate charge
Finance
Working Capital
Finance KPI that measures the difference between a company’s current assets and current liabilities.
Telephony
Wrap-up Time
Customer Support KPI measuring the time customer support staff spend on call-related tasks after ending a call.