Number of Active Subscriptions
Amount of users that have converted into paying subscribers.

What is Number of Active Subscriptions?
A new subscription is a user that has now turned into a client. This is therefore added to your MRR estimation, as a new income. It also gives you an overview of how the evolution of your subscriptions was over the last period. You can choose the frequency you want to measure depending on the type of company and product. It’s often measured monthly to have the overall insight on the whole month.
You can also compare this KPI with the Churn rate to see the positive and negative impact your actions are having on your clients. Of course, we want to have the highest active subscriptions while reducing as much as possible the churn rate.
Pre-built widgets to display Number of Active Subscriptions

month
Number of Active Subscriptions

year to date
Number of Active Subscriptions
How to calculate Number of Active Subscriptions?
( Count(New Monthly MRR) )
Supported integrations
How it works
1. Connect your data sources
One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.
2. Build dashboards
Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.
3. Boost team performance
Share real-time insights with your team and boost performance by 20% with visualizing data on dashboards.
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