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Return on Ad Spend

Total revenue generated by a specific channel compared to the total spend on ads in that channel.

Return on Ad Spend

What is Return on Ad Spend?

Also known as ROAS, this KPI shows the profitability of each channel used for paid advertising. It’s especially useful for the marketing department since they are in charge of choosing the most suitable channels and creating content for them.

As opposed to the PPC - also used in the marketing teams, the higher the ROAS is, the more revenue a company is getting from its ads.

To calculate this, Plecto takes the relevant data from Facebook, Linkedin and Google Ads - the most used platforms for paid advertising. It then will show the exact amount you’re getting back from the investment made in advertising on these platforms.

Pre-built widgets to display Return on Ad Spend

Return On Ad Spend

month to date

Return On Ad Spend

How to calculate Return on Ad Spend?
(
    Sum(New Order,Amount) /
    Sum(New Ad Spend Report,Spend)
)

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