Plecto

KPI Library

Number of Visitor Users

Updated number of users that have visited your website in a period.

Number of Visitor Users

Updated amount of users that have visited the website in a certain period of time.

This KPI gives you a real-time overview of how many visitors have been looking at your website in the last period. It’s the sum of every time someone has clicked on your website and spent a certain time in there. Therefore, this metric shows you the traffic that your website has been having lately, and can even display it in a table so that you see the evolution in the number of visitor users. It’s a good idea to keep an eye on it regularly, in order to be able to check that it’s working as you want it to. If it’s not having as many visitors as you would want to, you can always use it as a motivation to adjust your strategy or try new actions that might trigger more people into your website.

KPI Example

What is the Number of Visitor Users?

The Number of Visitor Users provides a real-time overview of how many visitors have viewed your website over a specific period. In short, this KPI shows the traffic your website has had lately.

Number of Visitor Users is a relevant KPI for the marketing and web development teams to track.

Why is the Number of Visitor Users important?

Number of Visitor Users is important because it testifies to the strength of your online presence. Coupled with a high Conversion Rate of Sessions to Orders, a high number of website traffic relative to your company’s size is an indication of good business health.

Image

Best practices for Number of Visitor Users

It’s a good idea to keep an eye on Number of Visitor Users regularly so you can check that it’s working as you want it to.

If your website is not attracting as many visitors as you’d like, you can use this KPI either as motivation to adjust your strategy, or to try new initiatives that might attract more people to your site.

In this case, engaging with contemporary SEO methods is key. Use SEO to boost your site viewership, increase engagement with your site, and expand your online reach.

Other KPIs similar to Number of Visitor Users include: