Part of the MRR lost due to customers’ cancellations.
What is Churn MRR?
This is a very important KPI, especially for SaaS companies with customers paying different monthly fees. If you only look at the number of cancellations per month, you might be getting the wrong insight regarding their value.
Churn MRR, on the other hand, shows you the amount of money that you are losing per month due to these cancellations. Apart from the churn itself, you should also be counting the downgrades, because there’s an income that you won’t be getting any more. As in any other calculation, the more accurate data you can provide, the more realistic results you will get.
Lastly, this KPI is usually calculated on a monthly basis, in order to contrast it with the monthly revenue. However, you can choose the period of time that best fits your needs. It can be any time from minutes to years.
Pre-built widgets to display Churn MRR
How to calculate Churn MRR?
( Sum(Churned Subscription,MRR) )
How it works
1. Connect your data sources
One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.
2. Build dashboards
Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.
3. Boost team performance
Share real-time insights with your team and boost performance by 20% with visualizing data on dashboards.
Boost performance with real-time insights
Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.
Get started in minutes. No credit card required.