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Ad Spend per New Order

The cost of advertising that takes the company to get a new order.

Ad Spend per New Order

What is Ad Spend per New Order?

This KPI calculates how much your company spends on ads until you get a new order - especially useful for e-commerce or invoices, for example. It does not mean that’s the amount that you should be spending, but rather your current situation in this regard.

It gives you a better understanding of whether your ad spend to get an order is too high. If this happens, it may mean that you are allocating too many resources in a tool that is not giving you enough benefit. Therefore, this KPI basically compares your spending in a specific tool with the value of the orders you are getting from it.

With this KPI you will be able to have an overview of where your budget for advertising is going, and which are the tools that are performing best - and worst. If checked regularly, you will be able to adapt the strategy in order to get better results with the same budget.

Pre-built widgets to display Ad Spend per New Order

Ad Spend per New Order


Ad Spend per New Order

How to calculate Ad Spend per New Order?
    Sum(New Ad Spend Report,Spend) / 
    Count(New Order)

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