KPI Library
Number of Ad Conversions
Number of people that carry out a certain action after seeing your ad.
Amount of people that carry out a certain action after seeing your ad.
This KPI shows how well or bad your ads are performing, and whether your marketing strategy needs some adjustments to improve it. In other words, this metric is about how many of the people seeing your ad is actually doing what you wanted them to. A conversion is a defined option that you want your audience to carry out. It varies depending on the moment, the company and the content you are posting. For example, you can create an ad for people to subscribe to the newsletter. In this example, it would count as conversion every time a user presses the button to subscribe. In other cases it can be, for instance, filling a survey, creating an account or actually buying something. Businesses often go for the most conversions they can get, although this might not necessarily be your goal. Every conversion serves a different purpose, so it’s relevant to determine an exact number - or at least approximation - that wants to be reached on each occasion.
KPI Example
What is the Number of Ad Conversions?
The Number of Ad Conversions shows how many people who see your ad are actually doing what you want them to. In other words, this KPI shows how well or poorly your ads are performing, and whether your marketing strategy requires adjustment to improve it.
A conversion is a defined option that you want your audience to carry out. It varies depending on the moment, the company, and the content you are posting.
For example, you can create an ad for people to subscribe to a newsletter. Every time a user presses the “subscribe” button counts as a conversion. In other cases, conversions can be filling out a survey, creating an account, or actually buying something.
The Number of Ad Conversions is a relevant KPI for your marketing team to monitor.
Why is Number of Ad Conversions important?
The Number of Ad Conversions is important as it allows your marketing teams to evaluate which advertising channels are the most effective. Naturally, a high number of ad conversions indicates your ad campaigns are going well, but a low number means your audience is not convinced.
Businesses often go for the most conversions they can get, although this might not necessarily be your goal. Every conversion serves a different purpose, so it’s relevant to determine an exact number, or at least an approximation, that needs to be reached on each occasion.
Best practices for Number of Ad Conversions
As with other marketing KPIs, it’s essential to know your ICP (ideal customer profile) when evaluating and attempting to increase your ad conversions. Establishing your ICP, knowing where to access it, and tailoring your marketing strategy accordingly is the best way to increase your number of ad conversions.
Of course, surprises can occur – it’s always a possibility that your ads will find fertile ground in an unexpected location! If this is the case, reevaluate your ICP to better meet the demands of the market.
Other KPIs similar to Number of Ad Conversions include: