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Number of New Customers

Total amount of opportunities that have turned into clients in the last period.

Number of New Customers

What is Number of New Customers?

Although it can be measured in different time periods depending on the business, it’s usually compared on a monthly basis. It gives an overview of the evolution in the number of clients, as well as giving more insight into the sales team’s performance.

This KPI, therefore, shows the impact certain actions are having in your potential customers - if they are converting more or less than in past periods. On the other hand, it also gives you learning if a change in your strategy has made sales go down this month.

Overall, it is an interesting metric to look at to have a quick understanding of whether the company is evolving as planned.

Pre-built widgets to display Number of New Customers

Number of New Customers vs Last Month

month to date

Number of New Customers vs Last Month

How to calculate Number of New Customers?
    Count(New Customer)

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