What is a real estate dashboard?

Real estate dashboards are the perfect way for agencies to get continuous updates on their KPIs and performance. Dashboards are great for backing up your gut feeling with science, and adopting a data-driven approach to your agency, helping you stay on top of the big questions like:

  • How much money are we making?
  • How many deals will I close before the end of the month?
  • How am I performing compared to the other realtors?

The dashboard example below gives realtors an at-a-glance snapshot of the overall agency performance.

Real Estate Dashboard Example

Why Real Estate Dashboards are great

Get motivated and smash your KPIs

With Realtors seeing their KPIs up on TVs around the office for everyone to see, they will be spurred on to performance even better and hit targets like never before.

Fun competition around the office

Data visualization doesn't have to be dull. Spice up your day-to-day activity by gamifying your agency's data! For example, want to pit Realtor against Realtor on who can sell the most? Hold a contest. Want to be notified every time a new viewing has been booked? Set up notifications. You have endless possibilities!

And...they're customizable

With Plecto you have the complete freedom to design your dashboards as you wish. Whether your focus is on acquisition, disposition, lead generation or a combination or tailor your dashboard to the KPIs you need to measure.

Real Estate Dashboards at a glance

Who is it for?

All members of the real estate team!

What does it measure?

Your key real estate KPIs!

What is it great for?

Boosting agent motivation and adopting a data-driven approach to your operations.

What KPIs should I include?

With this general dashboard, we recommend including KPIs that covers all stages of your property pipeline.

  • Projected Profit

The bottom line for all companies - how much money you are expected to make over a certain period of time.

  • Offers made

The number of formal proposals submitted by the real estate agent to potential buyers or tenants.

  • Deals Closed

Keep track of the number of freshly signed contracts.

  • New Leads

See how your pipeline is filling with how many new leads you have generated.

  • Lead Source

Stay on top of where your new business is coming from with this KPI.