KPI Library
Number of Visitor Sessions
The group of interactions an individual visitor has with the different content on your website.
The group of interactions an individual visitor has with the different content on your website.
This KPI is based on all the actions done by a visitor on your website, which includes pages viewed, forms signed, videos watched - and any other activity they can do on your site. It should be taken into consideration that a new session is counted after 30 minutes of inactivity. However, if during those 30 minutes a visitor sees your page, leaves and comes back again after a couple of minutes, it will count as one single session. The difference between a visit and a session is that visits come from outside the website domain; for instance, by finding a link to your site on another website or inserting your URL directly into the browser. A session, on the other hand, is counted every time a user accesses your website through an organic search in a browser. It’s a very useful indicator to see how many visitors you’re attracting to your website, which entails that your content is engaging to some extent. It’d be interesting to complement this KPI with analytics about the most common behavior visitors have on your website - the more pages they see in a single session, the more engaged they probably are with your brand. Although a session doesn’t entail that the visitor actually bought your product or engaged with your CTAs, it’s still a good metric to have a first impression on how many users are finding you organically.
KPI Example
What is the Number of Visitor Sessions?
The Number of Visitor Sessions is based on all the actions done by a visitor on your website, including pages viewed, forms signed, videos watched, or any other activity.
Important! According to Google Analytics, a new session is counted after 30 minutes of inactivity. However, if during those 30 minutes a visitor sees your page, leaves and returns after a couple of minutes, it will count as a single session.
The difference between a visit and a session is that visits come from outside the website domain; for example, by a visitor finding a link to your site on another website, or by inserting your URL directly into the browser. A session, on the other hand, is counted every time a user accesses your website through an organic search in a browser.
Number of Visitor Sessions is an important KPI for your marketing team to monitor.
Why is the Number of Visitor Sessions important?
The Number of Visitor Sessions is a useful indicator to see how many visitors you’re attracting to your website, which entails that your content is engaging to your audience.
Although a session doesn’t entail that the visitor actually bought your product or engaged with your CTAs (call to actions), it’s still a good metric to have as a first impression on how many users are finding you organically.
Best practices for Number of Visitor Sessions
Number of Visitor Sessions is a comprehensive metric to track the engagement of potential customers with your website, and to ascertain your website’s effectiveness in helping your business meet its goals.
Complement the Number of Visitor Sessions with analytics about the most common visitor behaviors on your website–the more pages they see in a single session, it’s likely the more engaged they are with your brand.
Other, related KPIs to Number of Visitor Sessions include: