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Spend per Ad Impression

Spend-per Impression is the cost a company pays for every impression their ad gets.

Spend per Ad Impression

What is Spend per Ad Impression?

It’s also known as CPM, Click per Mille (Latin for ‘thousand’). This analyses the costs for a company to have its ad shown, regardless of the clicks it receives. To obtain an easier result to work with, companies usually calculate the cost for every thousand impressions. If the calculation is made per single impression, the KPI will be called CPI (Cost Per Impression).

This metric is used by companies to measure the effectiveness of their ads. Due to the high demand for this KPI when buying online space for ads, many platforms currently use a bidding process. In other words, organizations establish the maximum cost they are willing to pay to have their ad shown in certain conditions (such as time, placement, duration, etc.).

Pre-built widgets to display Spend per Ad Impression

Spend per Ad Impression

day

Spend per Ad Impression

Spend per Ad Impression per Day

month to date

Spend per Ad Impression per Day

Spend per Ad Impression vs Last Month

month to date

Spend per Ad Impression vs Last Month

How to calculate Spend per Ad Impression?
(
    Sum(New Ad Spend Report,Spend) /
    Sum(New Ad Spend Report,Impressions)
)

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