Back to all KPIs

Total Ad Spend

Updated amount that has been spent on ads in the last period.

Total Ad Spend

What is Total Ad Spend?

This KPI is usually present in every company since it’s a useful indicator of the marketing department’s budget. It will show the total amount of money that has been spent on ads for the moment so that you can easily manage your ad budget and readjust your expenses.

To calculate it, this metric will take data directly from those channels where you have paid ads so that you can have real-time information on your budget spend and performance.

Depending on the size of your business and your marketing strategy, the period measured might change. For instance, if you are a small company you probably rather keep an eye on this KPI on a daily basis. This gives you margin to reconsider your monthly strategy in order to get the best out of a restricted budget. For bigger companies, however, it might be more useful to display this month’s performance compared to the rest of the year.

Pre-built widgets to display Total Ad Spend

Total Ad Spend

month to date

Total Ad Spend

Total Ad Spend

year to date

Total Ad Spend

Total Ad Spend


Total Ad Spend

How to calculate Total Ad Spend?
    Sum(New Ad Spend Report,Spend)

How it works

1. Connect your data sources

One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.

See our integrations

2. Build dashboards

Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.

Learn more about our dashboards

3. Boost team performance

Share real-time insights with your team and boost performance by 20% with visualizing data on dashboards.

Read our customer stories

Boost performance with real-time insights

Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.