Number of Ads Clicks

Amount of times one of your shown ads has received a click from your audience.

What is Number of Ads Clicks?

This metric shows you real-time data regarding clicks you are receiving from the people that see your ads. It therefore measures the engagement you are creating through your call to actions to redirect visits to a specific landing page.

Depending on your preferences and the information you find most relevant to see, you have different options to display this KPI. For instance, you can choose to compare this month’s data with past months', so you have an overview of how this performance is evolving over time. However, if you prefer to focus on shorter time periods, you can just show the data per day.

Keeping an eye on this metric can bring you some valuable learnings about what creates most engagement in your audience, so you can adjust your strategy to these insights.