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Average Revenue Per Unit (ARPU)

Estimated revenue a company is getting from one product or subscription per month.

Average Revenue Per Unit (ARPU)

What is Average Revenue Per Unit (ARPU)?

This metric is especially used by those companies based on selling subscriptions rather than individual products. It helps analyze and understand the business’ growth opportunities and patterns.

Moreover, if the business offers different types of subscriptions, this KPI gives more insight into those that are more profitable for the business every month. It brings some learnings on the type of customer the company has at the moment and the ones it aims to have for higher revenue.

Pre-built widgets to display Average Revenue Per Unit (ARPU)

Average Revenue Per Unit (ARPU)

year to date

Average Revenue Per Unit (ARPU)

Average Revenue Per Unit (ARPU)

year to date

Average Revenue Per Unit (ARPU)

How to calculate Average Revenue Per Unit (ARPU)?
    Sum(New Monthly MRR,MRR) / 
    Sum(New Monthly MRR,Quantity)
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