Back to all KPIs

Ad Spend per New Lead

The cost of advertising that takes the company to get a new lead.

Ad Spend per New Lead

What is Ad Spend per New Lead?

This KPI calculates how much your company spends on ads until it gets a new lead; this is, a potential future customer. It does not mean that’s the amount that you should be spending, but rather your current situation in this regard.

Overall, this metric gives you a better understanding of whether your ad spends to get a potential customer is too high. If this happens, it may mean that you are allocating too many resources in a tool that your targeted audience is not using.

With this KPI you will be able to have an overview of where your budget for advertising is going, and which are the tools that are performing best and worst. If checked regularly, you will be able to adapt the strategy in order to get better results with the same budget.

Pre-built widgets to display Ad Spend per New Lead

Ad Spend per New Lead


Ad Spend per New Lead

How to calculate Ad Spend per New Lead?
    Sum(New Ad Spend Report,Spend) /
    Count(New Lead)

How it works

1. Connect your data sources

One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.

See our integrations

2. Build dashboards

Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.

Learn more about our dashboards

3. Boost team performance

Share real-time insights with your team and boost performance by 20% with visualizing data on dashboards.

Read our customer stories

Boost performance with real-time insights

Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.