Back to blog overview

Sales performance Sept. 20, 2018

How to create high performing visual content

Plecto dashboard displaying JumpStory data

The power of visuals

Visuals are more important than ever before. In a world where we're constantly overwhelmed with text and receive five times as much information every day as we did just 30 years ago, most of us hunger for different ways of perceiving this information. The brain processes visuals 60.000 times faster than text. Visuals are a way of getting people’s attention quickly and effectively, regardless of the message. Whether you are a private person, a blogger, or representing a big company, visualization is crucial when it comes to engagement. As Frank Niles tells in HuffPost: “When we visualize our desired outcome, we begin to see the possibility of achieving it.”

Infographic about how visuals work

High performing content

Across departments and industries, performance culture is becoming a crucial part of our everyday life. Companies are starting to understand that data-driven decisions make for increased performance. Let’s take performance on social media as an example. 80 % of marketers use visual assets in their social media marketing which is easy to understand when you look at the statistics. While only 10 % can recall what they’ve read three days back, 65 % can recall visual content. On Facebook posts with visual content get 37 % higher engagement, and Tweets that include visuals get retweeted 1,5 times more than tweets that only contain text; this clearly indicates that if you want your company to be top of mind you need to use visual content. Thanks to platforms like JumpStory, it is cheap, time-efficient and simple to download unlimited numbers of photos with cleared copyrights to boost the visual effort within your company.

Example of high performing content

Even when it comes to content such as blogs and case studies that originally holds long texts, visuals are becoming key to increase engagement. Let’s take this article as an example; we have included visuals because we know that articles with images get 94 % more views.

When it comes down to getting an overview of your campaign performance, Plecto can easily show you which campaigns perform best and what the return on investment is for each campaign. The overview is not only a way for executives to get insights; it’s also a way of using visuals to spark engagement and motivation in your teams. Why use time on instructing your employees with long texts and spreadsheets where the essential insights get drowned beneath a never-ending overload of unnecessary information? The human brain follows visual instruction 323 % better than written instructions – use Plecto to make your team take responsibility for your company’s key results.

Want to experience the power of visualization? 

Enjoyed the article? Share it

Related articles

woman working from home on email marketing
Sales performance

3 steps to integrate email marketing into the customer journey

Your email marketing strategy is not converting your prospects? Maybe you are not following these 3 essential steps to optimize your customer journey through email!

Photo of a tablet and a hand-written paper.jpg
Sales performance

4 factors to analyze in your company’s sales funnel

In order for you to have an analytical look at your sales pipeline and extract relevant information for your business, we have listed the 4 main factors you want to take care of!

4 colleagues working together with their laptops.jpg
Sales performance

The 3 steps to bring your Marketing and Sales teams together

Marketing and Sales departments have more in common than you might think, and promoting collaboration across these teams can boost your business performance.

Boost performance with real-time insights

Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.


Start 14-day free trial

Get started in minutes. No credit card required.