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Motivation May 12, 2020

How to get started with a Data-Driven Culture?

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Nowadays, companies are generating a constant flow of data on a daily basis, which is also becoming more and more complex to handle. However, the number of companies adopting a data-driven business strategy is increasing… there must be a good reason behind!

Did you know that, according to research carried out by Invespcro, businesses with a data-driven model got between five to eight times as much ROI as businesses without?

If you are still not convinced about integrating data into your daily business decision-making, or you want yo know more about what a data-driven culture can do for your business… Keep on reading!

What is a data-driven culture?

Having a data-driven culture involves focusing your decisions on trackable and measurable facts; aka, data, to define your business strategy. This also entails that there’s no longer space for intuition or “gut feeling” in management meetings because business’ guidelines are data-derived. 

Data can come in different forms, for different purposes. For instance, a marketing department might want to base the next ad campaign on qualitative data gathered from their target group. Sales departments, on the other hand, would rather decide their monthly KPIs according to an advanced analysis of the business’ internal performance. 

Nevertheless, data is not anymore found in endless databases or in the managers’ offices. The main purpose of a data-driven culture is to bring employees closer to the organization’s daily data so that it can be incorporated into their routine. 

The idea is for the team to have an accurate and realistic framework on which to base their initiatives and decisions. And not only that but also for them to actively contribute to creating shareable data that can then be used by any other team member when needed. This framework, therefore, helps promote an effective data-driven culture where every employee has the best overview of the organization’s current situation.

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Why is a data-driven culture important?

Remember the constant flow of data that your company is generating daily? Involving all your employees in a data-driven culture allows you, in the first place, to make more efficient use of all that data that, otherwise, is probably going to waste. 

This way, each department can get a more detailed insight into the data that concerns their performance, so as to gain the most detailed learnings to improve their future decision making. 

If you need more, here you have 3 benefits of having a data-driven culture:

1. Promote transparency among employees

All your employees want to know how the organization is doing, and the more accurate insight they can get, the better! 

Enabling your teams to not only see data, but also adopt it into their routine at work promotes an atmosphere of transparency that you definitely want for your business. Access to data equals understanding, which also equals better individual performance in each area of expertise. 

Allow your employees to know what’s happening while it’s happening, and let’s talk about it!

2. Data-driven conversations are in

Exactly, you see it, you get it, you mention it! Easy as that. Having a data-driven culture involves, of course, data-driven conversations among employees from different departments. You are about to promote richer interactions between your staff members by just showing them what has always been there. 

For instance, one of your Support employees can now see that ROI is decreasing in the marketing department. Seeing the data makes him remember a conversation with a client where they talked about this platform that business people are now using. Maybe it can be something interesting for marketing to consider for their next budget planning?

The fact that your teams are divided into departments doesn’t mean that they can’t have great ideas for one another. After all, they are all working together for the same company’s goals!

3. Peer motivation on a daily basis

Promote a data-driven culture where data is celebrated, or learned from, together. Showing your employees their overall performance as a team helps increase their sense of belonging to a group and, therefore, their engagement with the business. 

It’s also motivating for your employees to be able to see their progress towards a goal, while openly talking about it with the rest of the team. Encourage collaboration among your employees and knowledge sharing among departments. Data can also help bring your team together!

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What to avoid for a successful data-driven culture?

As well as the benefits that a data-driven culture can bring into your business, there are also certain aspects to avoid when getting started with it! Here you have the 5 factors to consider:

  1. Re-educate your employees: as with any other change, your staff needs to be informed of the circumstances. If they have never been involved with the business’ data, why now? A data-driven culture starts at the bottom, so make sure to involve your entire team in this new stage for your business. The more resources they can rely on during the transition, the sooner they’ll adopt the new mindset. 
  2. Democratize your data: a data-driven culture is an all in, which means that all data is transparent for the team. Therefore, employees should be able to find the data they need for their decision making, as well as to be aware of the organizational current situation at any moment. 
  3. Security first: for data to be shareable within the organization, you need to first make sure that the data protection rules and privacy concerns are updated. This will just help guarantee that the data-driven culture is as safe as it can be. 
  4. Clean your repositories: Now that your data is about to be used, it’s time to give it a fresh look by removing old and useless information. Make sure that the data you have is the data that can be used, and nothing else. 
  5. Make your data accessible: The purpose of a data-driven culture is definitely not to have employees wasting time looking for a specific piece of information. Therefore, create inventories or use a software that allows filtering a search to get the right result in just a few clicks. 

Integrate Plecto into your data-driven culture

Plecto was designed to promote a data-driven culture in every business, so it’s definitely a software that you might want to consider!

Apart from automatically displaying real-time data from your most-used systems, it also offers gamification options to make working with data more enjoyable and motivating for everybody! You can create contests in a matter of seconds, illustrate your team’s progress with a leaderboard, or celebrate every success with personalized notifications. 

Does it sound like something you want to have for your business? Read more about it here!

NATALIA TOBAJAS

Content Manager

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