Founded in 2004 by John McElligott, Electrika INC. has grown into a trusted provider of residential electrical, heating, and cooling services throughout Greater Montreal, including Laval and the West Island. With annual revenues of $7.2 million, the company has built its reputation on reliability, specialized expertise, and customer-first service. Over the years, Electrika has expanded its offerings to cover a full range of home comfort solutions, ensuring that homeowners receive high-quality support for everything from everyday maintenance to complex installations.
It’s pretty difficult to stand out in the home service industry. Competition is fierce, opportunities are plenty, but time and employee motivation often run short. Why? Because reporting is slow,fragmented, and usually delivered too late to spark real change.
This case study dives into how Electrika Home Services, a 20-year-old electrical and HVAC company from Montreal, tackled those exact challenges. You’ll learn how they moved away from spreadsheets and manual reporting, implemented real-time dashboards and gamification, and as a result boosted performance by 15–20%, increased upsells through 12-point inspections, and transformed accountability into a shared team culture.
Context and Challenge
John McElligott founded Electrika in 2004. One could say he is a master electrician, since he has over 30 years of experience in the industry.
Throughout his career, John noticed a gap in the market: many electricians and HVAC technicians treated residential work as a “fill-in” between larger construction projects, often lacking the training and dedication needed for specialized home service. To address this need, he established Electrika as a company focused solely on residential electrical services in Montreal and the Greater Montreal area.
By building a team of fully licensed, insured, and highly experienced electricians, Electrika set out to provide homeowners with expert repairs, installations, and renovations—always with a personal touch. Since its beginning, the company has prioritized customer satisfaction and built its reputation through referrals and repeat clients. That commitment is reflected in Electrika’s 100% satisfaction guarantee: if a customer isn’t completely happy with the service, they’ll receive a full refund.
Like many companies in the home service industry, Electrika faced challenges with performance tracking and employee engagement. The team relied heavily on spreadsheets, ServiceTitan reports, and manual data entry—far from ideal for a growing business.
Team members lacked visibility into their own KPIs and how their work contributed to overall goals, and unsold estimates only added to the pressure. As Robert Boyles, the Training Manager of Electrika, says , “results were very often reviewed, often monthly, so feedback came too late too change any behaviours in real time.”
Instead of being driven by data and accountability, motivation depended largely on reminders from managers, leaving employees without the tools to self-assess and grow effectively.
Solution
To address these issues, Robert decided to make a change. “Let’s invest in a tool that can help us go after the unsold estimates. Let’s invest in the guys to build up a culture.”
And that’s exactly what happened. Electrika introduced Plecto’s real-time dashboards and gamification tools. The goal was to:
Provide instant visibility into individual and team KPIs.
Replace manual tracking with live data updates.
Motivate technicians through leaderboards, badges, and team competitions.
Foster a culture of self-accountability and reduce the dependence on managerial oversight.
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Electrika introduced real-time dashboards in both the electrical and HVAC divisions, giving every employee instant access to performance data. By tracking KPIs such as daily service calls and 12-point inspections, the team gained a clear view of individual and overall results. Gamified 12-point inspections = more upselling opportunities = more revenue.
To keep employees engaged, Electrika added gamification features like leaderboards, contests, and real-time alerts that celebrated achievements. This shift allowed managers to step away from constant reminders and focus on coaching and mentoring, supported by transparent, data-driven insights.
Results
Since implementing Plecto, Electrika has experienced quite a few positive shifts not only in overall performance, but also in work culture.
One of their biggest achievements followed the motto quality over quantity, which came from applying dashboards and contests as part of the team’s daily routine. “They would generally have three service calls a day per tech,” Robert says. “If they’re on a different time schedule, they will do four. Now, they're still doing the same amount of calls.
“However, it's the revenue that they're making on each of the calls which is improving, because now they're not just going in with a fixed mindset. They're coming in with the help mindset.”
This achievement was followed by a few other impressive results:
Performance improved by an estimated 15–20% after adopting real-time dashboards.
12-point inspections skyrocketed after being gamified, leading to more upsells and additional estimates.
Gamification features like leaderboards, badges, and competitions created a healthier competitionand engagement
Wins are celebrated instantly, such as a $5,000 estimate follow-up that triggered a real-time alert across the office.
Together, these results highlight how Plecto’s real-time dashboards and gamification tools turned Electrika’s data into action. By replacing spreadsheets with live performance tracking, the team now works smarter, celebrates wins as they happen, and drives consistent growth. Electrika’s story proves that when data is transparent, success becomes a shared game.
Conclusion
Electrika’s use of Plecto’s dashboards and gamification is a real-life example that the sky truly is the limit when it comes to creativity in improving your business.
As Robert puts it: “If you’re a manager, sit back in your shop and just look at everybody coming into that warehouse. And just feel the vibe. You know what a good vibe is. You know what energy feels like. Right? And if you haven’t got that energy, if you don’t feel that, take a ride on Plecto. I swear to God, it will change the whole dynamic of your whole business.”
Is your home service company ready to experience a similar transformation? Rather than chasing numbers on a spreadsheet, guys from Electrika show what happens when data becomes part of the culture.
When wins are celebrated in real time and accountability shifts to the team, success becomes something everyone shares. If a 20-year-old home services company can reinvent its culture with Plecto — what’s stopping you from doing the same? If nothing, sign up here for a 14-day trial to see for yourself.
Robert Boyles
Training Manager, Electrika
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