Back to all KPIs

Value of Lost Deals

Amount of money the company is not going to earn due to a lost client.

Value of Lost Deals

What is Value of Lost Deals?

As well as knowing how much a company is earning from its current clients, it’s also relevant to know how much it’s not earning because of lost deals. If we are just losing a small part from what we are winning, maybe it’s not necessary to allocate resources into re-converting those lost deals. However, if the lost value is high - or the company simply needs money - it might be relevant to readapt the strategy to the situation.

A manager can also use this KPI as a measure for the sales department. For instance, to get some insight into the reasons why these deals are not converting. Sometimes it’s due to a matter of lack of motivation within the salespeople, while others it might be because of an issue with the product itself. In any case, the manager is responsible to understand the situation and make decisions according to it.

Depending on the size of the business, the period measured changes. In this regard, the lost value can be checked daily, weekly or monthly, as well as compare this month’s result with past ones, in order to check the evolution.

Pre-built widgets to display Value of Lost Deals

Value of Lost Deals


Value of Lost Deals

Value of Lost Deals


Value of Lost Deals

Value of Lost Deals

month to date

Value of Lost Deals

How to calculate Value of Lost Deals?
    Sum(Lost Deal,Amount).Date(Lost Date)

How it works

1. Connect your data sources

One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.

See our integrations

2. Build dashboards

Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.

Learn more about our dashboards

3. Boost team performance

Share real-time insights with your team and boost performance by 20% with visualizing data on dashboards.

Read our customer stories

Boost performance with real-time insights

Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.