Founded in 2017 by former Deloitte consultants Joakim Steenfos and Kasper Bjerggaard, Radiant is a B2B growth consultancy firm with special expertise in sales and HubSpot. In addition to their primary HubSpot focus, Radiant has partnerships with other platforms including Plecto, Vainu, Contractbook, and LassoX. Headquartered in Copenhagen with satellite offices in Hamburg and Oslo, Radiant is home to nearly 40 highly skilled consultants in sales and HubSpot. As demonstration of its extensive HubSpot competencies, Radiant has been designated a top HubSpot Partner and awarded over 30 certificates.
Joakim Steenfos, Radiant CEO and Co-founder, runs a tight ship in helping companies grow their market share across the Nordic and DACH (Germany, Austria, Switzerland) regions. Working with up to 18 or 20 clients simultaneously, Radiant not only advises them, but co-executes their sales to deliver maximal growth.
Due to this high volume of work, it was crucial for Radiant to have a strong infrastructure to manage and monitor its performance across the board.
“Before implementing Plecto, we faced a set of classic sales-related challenges,” Joakim says.
Back in 2019, the Radiant team maintained its business overview by using various CRM systems and Excel spreadsheets. Needless to say, this setup required a lot of manual labor just to keep track of basic performance and sales figures—especially as Radiant was building, implementing, and running sales processes for numerous clients at the same time.
“Sales is a tough and often binary profession,” Joakim says. “There’s lots of ‘no’ before the occasional ‘yes,’ and we needed a way to see and feel progress in real time.
“We struggled to create transparency around how the business was actually performing —across the company, within departments, and at the individual salesperson level,” he adds. “We lacked a real-time visual overview that could make performance visible and understandable for everyone, from the sales floor to the leadership team.
“Simply put, our challenge was: how do we make sales data meaningful and accessible to the entire organization?”
"Simply put, our challenge was: how do we make sales data meaningful and accessible to the entire organization?"
Joakim Steenfos
CEO and Co-Founder, Radiant
The Solution
Because Plecto already integrates seamlessly with HubSpot, Plecto setup was “straightforward and easy,” Joakim says. And since that time, Plecto has only continued to deliver value for Radiant's busy sales team.
“The dashboards help our salespeople understand what they need to do, when, and how," Joakim says. "They also make success easier to articulate and celebrate, both on a daily and weekly basis.”
Radiant uses Plecto notifications, which appear whenever a meeting is booked or revenue is generated. Joakim further praises Plecto’s automated reporting capabilities that instantly deliver results to Radiant’s management and board.
“It saves us time and ensures that everyone has access to reliable, real-time performance data without needing to pull reports manually,” he says.
The Results
“Plecto has become a central part of how we manage and execute sales at Radiant,” Joakim says. “The visualization of KPIs creates a clear sense of meaning and value in the daily work—particularly in sales, which often involves a high volume of rejection before achieving results.”
Beyond helping the team meet their sales KPIs more efficiently, Joakim draws special attention to the increased team motivation that Plecto provides, particularly through its gamification capabilities.
“Data visualization has become more and more of a commodity—it’s expected. But where Plecto truly stands out, and where we see the most value now and going forward, is in gamification.
“It’s about making work fun, creating opportunities for people to cheer each other on, feel progress, and build momentum. Plecto fosters a positive vibe around working toward a goal,” he says.
Most importantly, however, Plecto has truly delivered the numbers for Radiant. Since adopting Plecto in 2019, the dashboards have allowed Radiant to gather key insights on the 50 million DKK (€6.7 million) of ARR obtained and 5000 meetings booked since that time.
"Plecto is about making work fun, creating opportunities for people to cheer each other on, feel progress, and build momentum. Plecto fosters a positive vibe around working toward a goal."
Joakim Steenfos
CEO and Co-Founder, Radiant
For those companies and organizations thinking about adopting Plecto, Joakim urges them to “start simple” and not overthink the setup.
“Just get your core KPIs up on a screen where everyone can see them,” he says. “Once people begin to feel the progress and see the numbers moving, it naturally creates energy and buy-in.
“Plecto isn’t just a dashboard tool—it’s a way to build momentum, celebrate small wins, and create a shared sense of purpose. And that culture shift starts the moment the data becomes visible.”
Ultimately, Joakim thinks of Plecto as a tool that transforms the sales journey into a destination, creating a foundation for sustainable, long-term growth.
“It’s the journey we need to enjoy and be motivated by—not just the end goal, which is often short-lived,” says. “Plecto supports that mindset and helps us create a performance culture that is both engaging and sustainable.”
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*Disclaimer: We are committed to data privacy. All dashboard images in this blog post have been provided by our customer, Radiant ApS. Names, identification photos, and some data have been altered for security. Plecto does not access customer dashboards without written consent.
Joakim Steenfos
CEO, Radiant
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