100 Key Performance Indicators to Track in 2026
Why KPIs Matter for a Strong Business
There are over 100, if not 1000, different KPI to choose between for measuring your company's performance. Therefore, it is understandable that choosing the right KPIs can be difficult, since not all KPIs are the same.
Key Performance Indicators (KPIs) are the critical indicators of progress toward a companies goal. KPIs give a clear focus for operational and strategic improvement, that create an analytical basis for decision making, and help focus awareness on what matters most.
It can be a massive benefit for the organizational growth to track the right KPIs. Choosing the right KPIs is crucial since they should represent the company's goals and encourage employees to reach them.
Today we have gathered the 100 most important KPIs for five different departments:
A sixth category could be Project Management, but this one often uses and mixes KPIs from the categories mentioned above.
Sales KPIs
- Monthly Sales Growth
- MRR
- Number of Sales Qualified Leads (SQLs)
- Sales per Rep
- Lead-to-Sale Conversion Rate
- Average Conversion Time
- Cost per Lead
- Lead-to-Close Rate
- Churn
- Number of Monthly Sales Demos
- Monthly Sales Quota Attainment
- Monthly Sales Quota Attainment (per rep)
- Number of New Customers
- Number of Cold Calls Completed
- Customer Lifetime Value
- Monthly New Leads
- Monthly New Customers
- Number of Expansions
- Number of First-Time Meetings
- Total Meetings
- Average Deal Size
- Customer Engagement Level
Marketing KPIs
23. Monthly New Leads
24. Number of Marketing Qualified Leads (MQLs)
25. Number of Sales Qualified Leads (SQLs)
26. Cost per Lead
27. Cost per Conversion
28. Cost per Conversion (by channel)
29. Average Conversion Time
30. Retention Rate
31. Attrition Rate
32. Monthly Website Traffic
33. Organic Search Traffic
34. Visits (per channel)
35. Average Time Spent on Page
36. Click-Through Rate
37. Number of Impressions
38. Leads from Organic Search
39. Conversion Rate per Keyword
40. Google Page Rank
41. Leads from Paid Ads
42. Conversions from Paid Ads
43. Leads from Social Media
44. Conversions from Social Media
45. Number of Blog Visits (daily, monthly, etc.)
46. Number of Page Views
47. Number of Sessions
48. Bounce Rate
49. Social Media Mentions
50. ROI (per content type)
51. Number of Blogs Published (monthly)
52. Number of eBooks Published (monthly)
53. Number of PDFs Published (monthly)
54. Number of Infographics Published (monthly)
Financial KPIs
55. MRR
56. Net Profit Margin
57. Gross Profit Margin
59. Current Ratio
60. Quick Ratio/Acid Test
61. Working Capital
62. Current Accounts Receivable
63. Current Accounts Payable
64. Accounts Receivable Turnover
65. Accounts Payable Turnover
66. Budget Variance
67. Line Items in Budget
68. Budget Creation Cycle Time
69. Payroll Headcount Ratio
70. Debt-to-Equity Ratio
71. Return on Equity
72. Cost of Managing Business
73. Resource Utilization
74. Internal Audit Cycle Time
75. Finance Error Report
Support KPIs
77. Customer Retention Rate (CRR)
78. Customer Satisfaction Score (CSAT)
79. First Contact Resolution (FCR)
80. Average Resolution Time (ART)
81. Cost per Conversation
82. Net Promoter Score (NPS
83. Customer Effort Score (CES)
84. Abandoned Call Rates
85. First Response Time (FRT)
86. Average Reply Time
87. Top Agents
88. SERVQUAL
89. Employee Engagement
90. Number of Acquired Reviews
91. Number of Knowledge Base Articles
Development KPIs
92. Number of Bug Fixes
93. Issues Closed
94. Pull Requests
95. Lead Time
96. Code Churn
97. Defect Removal Efficiency
98. Velocity
99. Total number of Bugs
100.Bugs by Feature
That's it! Want even more KPIs? Then head over to our KPI-library.
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CHRISTOPHER MADSEN