Sales KPIs to skyrocket your team's performance in no time

What are Sales KPIs?

Key performance indicators, commonly referred to as KPIs, are what are used to measure the performance of your sales team against specific goals. KPIs for sales break down the masses of data you are presented with on a daily basis into digestible chunks, thereby making it easier to understand how individuals and the team are performing.

Used in the right way, sales KPIs will enhance your business practice, positively streamline your data management, and enable you to take action on your data.

Why are KPIs in sales important?

If you want to grow your business, beat the competition, and measure your team’s progress, then having a set of predefined sales KPIs is a must. Sales KPIs are essential for both managers and salespeople to measure progress, celebrate success, and identify areas for improvement.

Nowadays, nearly everything salespeople do can be measured, and it’s easy to get overwhelmed by the amount of data that you see daily. Therefore, it's crucial that you’re measuring KPIs that align with your business goals. Looking for some specific examples of what are KPIs in sales? Sales team KPIs can include anything from Number of Leads Created, to New MRR to Average Call Duration.

What sales KPIs should I choose?

As you probably already know, there are so many sales KPIs to choose from, meaning that selecting the KPIs you want to measure is no easy task.

It is often the case that management is more interested in different sales KPIs compared to sales reps. A sales manager may choose to focus on longer-term, strategic KPIs, often related to the businesses’ overall revenue generated and churn rates. Meanwhile, for many sales reps, it makes more sense to concentrate on tactical KPIs including win rate, hit rate and conversion rate.

When it comes to visualizing KPIs, it’s often the case that less is more. Too many sales team KPIs can be overwhelming for the sales team and result in an adverse effect.

KPIs are often industry-specific. That’s why alongside our library of prebuilt KPIs, Plecto also makes it easy to create your own custom KPIs tailored to your industry and your business.

How should I visualize my sales team KPIs?

Most sales teams use a sales CRM such as Salesforce, Pipedrive or HubSpot to keep track of their sales pipeline. In many cases, this is used alongside Excel, Google Sheets or other spreadsheet software. While many of these tools have their own visualization tools, this is often limited. Furthermore, if you are using many different systems, then it is often hard to keep track of where you can find the data for each KPI.

That’s where Plecto’s sales dashboards come in. With Plecto you can create a dashboard with an unlimited number of data sources. This means that if you are using several systems, you can visualize all your important KPIs on one screen. Plecto integrates with 100+ systems, including many of the most popular sales platforms.

Our selection of sales widgets makes it easy to build a real-time dashboard in no time. Simply choose the KPIs you want to measure and add the widgets to your dashboard.

Crush your targets with our library of KPIs for sales

Win Rate of Deals

Win Rate of Deals

The amount of won deals compared to the total opportunities created during a certain period.

Value of New Deals

Value of New Deals

Amount of money your potential new client’s account is worth.

Number of Won Deals

Number of Won Deals

Count of the number of opportunities that have turned into clients.

Number of New Tasks

Number of New Tasks

Count of your pending tasks.

Number of Calls Completed

Number of Calls Completed

Count of the support calls that have already been successfully answered.

Number of Tasks Completed

Number of Tasks Completed

Count of the total amount of tasks that each employee has completed.

Number of Leads Created

Number of Leads Created

Potential customers that have shown some interest in your company or product.

Number of Emails

Number of Emails

Amount of emails that each employee has received in the last period.

Number of Booked Meetings

Number of Booked Meetings

Overview of the number of pending meetings you have in a certain period of time.

Value of Lost Deals

Value of Lost Deals

Amount of money the company is not going to earn due to a lost client.

Lead to Deal Conversion Rate

Lead to Deal Conversion Rate

Percentage of leads that are converting into clients during the last period.

Duration of All Calls

Duration of All Calls

Time spent talking on the phone with potential or current customers per day.

New MRR

New MRR

New subscriptions that have been added recently and that will, therefore, contribute to your MRR.

Number of Meetings Completed

Number of Meetings Completed

Total number of meetings a team or employee has already had in the last period measured.

Number of New Leads

Number of New Leads

Potential future customers that have shown some interest in your company or product in the last period.

Number of New Deals Created

Number of New Deals Created

Total number of new clients that your company has welcomed over the last period.

Average Call Duration

Average Call Duration

Average time spent by your entire team in their calls with clients.

Value of Won Deals

Value of Won Deals

Amount of money your new client’s account is worth.

Number of Lost Deals

Number of Lost Deals

Count of the number of opportunities that haven’t turned into clients.