What is gamification?
Gamification refers to taking the fun and addictive features that are typically associated with games and applying them to day-to-day activities.
A few examples of these features are the element of competition, point scoring and leaderboards.
Why gamification in business is so popular
Gamification can be applied successfully to many areas of life, but over the past few years it has become popular to use gamification in business and the workplace. Using gamification at work has grown rapidly in popularity for several reasons including its versatility along with how many different sectors it can be applied to.
Internally, managers have been using gamification in the workplace to motivate and engage their employees. Externally, companies like Nike have been incorporating it into their marketing strategies with great success.
Gamification in marketing: Nike
In 2006, Nike launched their Nike+ app that allows users to track exercise data such as running distance and time taken. This data is then stored in the app and can be compared against friends or other users’ data.
The app also features leaderboards showing data such as who has run the longest distance in the shortest time. This data can then be shared by users on social media.
For Nike, gamification was a winning strategy. It was such a success that Nike+ usage grew from 500,000 in 2007 to 11 million in 2013.
Gamification in customer loyalty: Starbucks
The Starbucks Rewards program is a perfect example of using gamification to increase loyalty and encourage repeat custom. The initiative combines points, real-life rewards like food and drinks, and levels to create the perfect 'gamified' customer loyalty program.
Gamification in sales: Salesforce
Given the competitive nature of many salespeople, gamification in sales is a natural fit. CRM giant Salesforce used gamification to train their sales staff with great results.
They did a number of training activities like simulating sales meetings and staff were rewarded when they provided good support or closed deals. They also had the opportunity to challenge their colleagues to match their point scores. There are numerous possibilities when it comes to gamification for sales teams, and it’ll be a sure-fire way to boost motivation and performance within the office.
What are the benefits of gamification?
Gamification can be applied in many different ways to help achieve a variety of goals.
Firstly, it increases employee motivation as employees are psychologically rewarded for completing their day-to-day tasks. The positive feedback that gamification gives is a great way to encourage desired actions.
As demonstrated in the Salesforce example above, gamification is also a great tool to utilize when dealing with mundane tasks like staff training to make the process a little more exciting.
How to implement gamification in business?
The first thing is to set some objectives that you hope to achieve through implementing gamification.
Gamification should always come second to your objectives. This means that you shouldn’t create objectives based on the fact that you want to implement gamification, you should only use gamification if it aligns with your objectives.
You also need to make sure that if you are using gamification at work, then all employees are clear on what the competition entails and how the points and reward system works.
For an extra dose of motivation, you might also want to consider giving physical rewards for virtual points or badges. This will further incentivize employees and increase motivation.
A Plecto dashboard can help you motivate sales staff and increase performance using gamification. Follow the links below to get started with Plecto and start outperforming today!