What is a store performance dashboard?

Store performance dashboards track the progress of physical, retail stores. In this example, we focus on a store that sells electronics, but of course the KPIs used here can easily be applied to other retail sectors.

This dashboard helps store staff stay up to date with the key questions such as:

  • How much money are we making?
  • Which items are selling the most?
  • Which team members are selling the most?

This dashboard is designed to provide a quick snapshot into your store's performance. To get deeper insights, check out our reporting feature where you can get more extensive analysis

Store Performance Dashboard Example

Why physical retailers need Store Performance Dashboards

Identify what's selling

Retail is a data-driven business, and store performance dashboards enable retailers to know exactly what's happening their data. This dashboard gives teams the breakdown of which of your inventory sells the most. As a result, this enable retailers to better focus your efforts on what's driving the most revenue, and adjust your strategy as a result.

Identify who's selling

Sure, it's crucial to stay on top of what's selling, but it's just as important to get the overview of which of your team members are selling the most.

In busy retail environments, sales numbers and other key performance indicators can easily be overlooked amidst the busy hustle and bustle of the shop floor. Introducing gamification on your dashboard helps rectify this. For example, set up instant notifications so that whenever a team member has made a sale, the whole team is aware of it.

Combine with your contact center

If you're like many retailers, then you will combine your physical stores with an offsite contact center for customer support. With Plecto, there is no limit to the number of dashboards you can create, meaning you can have dedicated dashboards to all areas of your operations.

This makes it a great way to boost synergy between your brick and mortar store and the office site call center. Want to learn more? Discover the success stories of Danish clothing retailer Shaping New Tomorrow and Swiss telecom giant Sunrise.

Store Performance Dashboards at a glance

Who is it for?

All members of the store team.

What does it measure?

Gives your team insight into how much money you're making.

Why is it great?

No team member is left in the dark regarding their KPIs.

What KPIs should I include?

KPIs on a Store Performance dashboard really depend on where your focus lies. We recommend getting a good balance between

  • Gross Revenue

Crucial to your retail operations, this KPI measures the total sales income before any deductions have been made.

  • Average Basket Value

The average value of each customer's in-store purchase.

  • Return Rate

The percentage of purchased products that are returned by customers.

  • Top Sellers

Simply put, measures who on your team is selling the most.

  • Number of Sales

Measures the raw number of sales. Ideal when you want compare current performance to a previous time period.

  • Sales by Product Category

This KPI identify how product sales vary by category.