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Value of Upgraded Subscription MRR

MRR generated when a subscription changes to a higher plan.

Value of Upgraded Subscription MRR

What is Value of Upgraded Subscription MRR?

This KPI takes into account those subscriptions that move to a more expensive plan which, therefore, entails a higher monthly revenue for your company. However, this metric will only count the difference you gain from the former plan to the current one. For instance, if a user changes from a 50$ subscription to a 200$ one, the Value of upgraded subscriptions MRR will be 150$.

It’s useful for companies to keep an eye on this metric because it shows the evolution of both their performance and their clients’. In this regard, you’ll get valuable learnings if your clients are not upgrading and rather stay on the lower plan - or if they easily upgrade. This might show that you are offering too much value for a low plan, or too few for a higher one.

In any case, you can use this metric to help you in the decision-making when designing a strategy focused on getting more upgrades in your current subscriptions.

Pre-built widgets to display Value of Upgraded Subscription MRR

Value of Upgraded Subscription MRR

month

Value of Upgraded Subscription MRR

How to calculate Value of Upgraded Subscription MRR?
(
    Sum(Upgraded Subscription,MRR Change)
)
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