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Average Revenue Per Account (ARPA)

Average revenue a company is currently getting from each opened account.

Average Revenue Per Account (ARPA)

What is Average Revenue Per Account (ARPA)?

It’s also known as Average Revenue Per User (ARPU) or Per Customer (ARPC). However, there might be some differences in the results, because a single user or customer can have more than one account.

Showing the evolution of this KPI can be very helpful to have a better understanding of your business performance. Whether you are attracting more profitable clients or you need to focus more of your resources on improving this metric. However, it should be taken into account that this KPI measures the average revenue, which means there are also lower and higher budget accounts that you might be missing.

Therefore, to have a more realistic insight into this KPI and be able to get some learnings, it can be helpful to compare it with your company’s past performance. For instance, last month or past quarter’s numbers.

Pre-built widgets to display Average Revenue Per Account (ARPA)

Average Revenue Per Account (ARPA)

year to date

Average Revenue Per Account (ARPA)

Average Revenue Per Account (ARPA)

year to date

Average Revenue Per Account (ARPA)

How to calculate Average Revenue Per Account (ARPA)?
    Avg(New Monthly MRR,MRR)
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