Average Revenue Per Account (ARPA)
Average revenue a company is currently getting from each opened account.
What is Average Revenue Per Account (ARPA)?
It’s also known as Average Revenue Per User (ARPU) or Per Customer (ARPC). However, there might be some differences in the results, because a single user or customer can have more than one account.
Showing the evolution of this KPI can be very helpful to have a better understanding of your business performance. Whether you are attracting more profitable clients or you need to focus more of your resources on improving this metric. However, it should be taken into account that this KPI measures the average revenue, which means there are also lower and higher budget accounts that you might be missing.
Therefore, to have a more realistic insight into this KPI and be able to get some learnings, it can be helpful to compare it with your company’s past performance. For instance, last month or past quarter’s numbers.
Pre-built widgets to display Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA)
How to calculate Average Revenue Per Account (ARPA)?
( Avg(New Monthly MRR,MRR) )
Supported integrations
How it works
1. Connect your data sources
One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.
2. Build dashboards
Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.
3. Boost team performance
Share real-time insights with your team and boost performance by 20% with visualizing data on dashboards.
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