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Custom Pardot dashboards

Track your key B2B marketing and CRM metrics from Salesforce Pardot in real-time with a custom made dashboard from Plecto. Get your team motivated by showing them data that matters to them.

Pardot dashboard
Pardot
+
Plecto

Partner website

www.pardot.com

About Pardot

Salesforce Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.

Additional help

help.plecto.com/pardot

With our Salesforce Pardot integration can you always keep track of your marketing automation, and make sure that they deliver the leads you expect from them. Combine your Salesforce Pardot data with services like Aircall and Facebook Ads, to know how much you spend on each order.

What types of data can you import from Pardot?

Campaigns

Your Pardot marketing assets are associated with a campaign. A Pardot campaign tracks the first interaction that a prospect has with your online marketing.

Update frequency
Every 1h

Supports custom fields?
No

Supports automatic registration deletion?
No

Visitor Activities

Pardot tracks visitor and prospect activities on your website and landing pages by setting cookies on their browsers

Update frequency
Every 2m

Default member field
assigned_to

Default date field
created_at

Supports custom fields?
No

Supports automatic registration deletion?
No

Prospects

A prospect is a visitor with a known email address in Pardot. A prospect is created when a website visitor submits a form, or when a lead or contact is imported or synced from Salesforce. When you send an email in Pardot, you send it to a prospect.

Update frequency
Every 2m

Default member field
assigned_to

Default date field
created_at

Supports custom fields?
Yes

Supports automatic registration deletion?
No

Opportunities

In Pardot is there three ways opportunities can be synced with a prospect in the system. There are three stages of a prospect's opportunity: Open, Closed-Won or Closed-Lost.

Update frequency
Every 2m

Default member field
assigned_to

Default date field
created_at

Supports custom fields?
No

Supports automatic registration deletion?
No

Pre-built Pardot KPIs

Browse our extensive library of pre-built Pardot KPIs or customize and create your own.

Formula

Don't see the KPI you are looking for?

Build your own KPIs to use for custom widgets with our easy-to-use formula editor.

How it works

1. Connect your data sources

One-click real-time integration with the most popular CRM, support, marketing and other business systems.

See our integrations

2. Build dashboards

Use our prebuilt KPIs or customize your own by using formulas to calculate more advanced metrics.

Learn more about our dashboards

3. Boost team performance

Share real-time insights with your team and boost performance by 20%.

Read our customer stories

Boost performance with real-time insights

Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.

Plecto

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