What is a customer retention dashboard?

Customer retention dashboards measure the key metrics related to maintaining your customers. This dashboard is essential for all customer service teams, especially for any company with a subscription-based business model. Monitoring your customer retention data helps drive data-driven decisions as well as identify churn concerns before they escalate.

Just click on the image below to take a closer look at the dashboard in action. ⬇️

Customer Retention Dashboard example

Reduce churn with a customer retention dashboard

So, just what is a customer retention dashboard good for? Here's a quick summary:

A centralized view of your retention metrics

Customer retention dashboards give you a cohesive, digestible view of KPIs related to churn all on one screen.

Improve synergy between departments

Although retention is primarily the responsibility of your customer service team, all departments have an interest in ensuring retention rates stay as high as possible. With a customer retention dashboard, you will bring together core metrics from customer service, sales, as well as the finance team. By centralizing your metrics, you can create unity among your team and ensure that everyone is working toward the common goal of reducing churn.

Identify trends...you can instantly act on!

Even though there will inevitably be some level of customer turnover, seeing a customer cancel their subscription is always a worry. However, having a customer retention dashboard enables you to stay proactive in your churn response and do your utmost to prevent and even reverse churn.

Customer Retention Dashboards at a glance

Who is it for?

Essential for Customer Service and Success Managers, Chief Revenue Officers, the CEO and CFO.

What does it measure?

This dashboard is the go-to visual for all things related to churn.

Why is it great?

Perfect for identifying - and taking immediate action on - areas of concern regarding your customer retention.

What KPIs to include on a Customer Retention Dashboard?

  • Churn Rate

Arguably the most important KPI here, this is the percentage of your customers that have churned over a specific period. You can also choose to measure revenue churn, if you want to see how this is impacting your cash flow.

  • Customer Lifetime Value (CLV)

The average value a customer will generate for your business throughout their business relationship. Here, we measure both the average period of time a customer stays as well as

  • Saved Revenue

This dashboard shouldn't be all doom and gloom! Showcase how much churn you have prevented by showcasing your agents' success.

  • NPS Score

This metric measures customer satisfaction and loyalty based on survey responses.

  • Saved Revenue

The Saved Revenue KPI measures the total amount of churn-risk revenue that has been saved by specific agents over a period of time.

  • Churn Reason

Enables you to identify trends into why your customers have churned.

  • Revenue Growth

Gives you the full insight into your business performance by measuring how much your company is growing by.