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Custom Facebook dashboards

Create custom made Facebook Ads dashboards to track your paid social media marketing KPIs and metrics. Visualize all your data from Facebook Business Manager in a simple and unique dashboard, that focuses on things you find important.

Facebook dashboard

Partner website

About Facebook

Facebook ads help you with digital marketing by communicating with people in familiar ways on the social media platform Facebook. By using Facebook ads you have the opportunity to talk to more than one 1.3 billion people.

Additional help

Real-time insights into your business

Create dashboards using Facebook's Ads Insights API or use our pre-built metrics and dashboards to get value fast. Combine your Facebook Ads data with services like Shopify and Salesforce, to know how much you spend on each order.

With Plecto's integration to Facebook Business Manager, your team can focus on improving the performance of your ads and profile activity.

What types of data can you import from Facebook?


Our Facebook Ad integration gives you the opportunity to breakdown the data you get, so you only have to see the important things. We split the information up into two different breakdowns. One focuses on the demographic and the other focuses on the action your target group takes. You can combine your data across breakdowns. For example, you can choose to only see the age of your target audience living in Denmark and who clicked on your ad.

Age, Country, Device platform, City, Gender, Impressions device, Publisher Platform and Region.

Action Breakdowns:
Destination, Device, Reaction, Target ID, Type

Update frequency
Every 15m

Default date field

Supports custom fields?

Supports automatic registration deletion?

Pre-built Facebook KPIs

Browse our extensive library of pre-built Facebook KPIs or customize and create your own.

Spend per Ad Impression

Spend per Ad Impression

Spend per Impression is the cost a company pays for every impression their ad gets.

Ad Spend per New Deal

Ad Spend per New Deal

The cost of advertising that takes the company to get a new customer.

Number of Ad Impressions

Number of Ad Impressions

Times your ad is seen by an audience on a specific platform.

Ad Spend per New Order

Ad Spend per New Order

The cost of advertising that takes the company to get a new order.

Number of Ad Conversions

Number of Ad Conversions

Amount of people that carry out a certain action after seeing your ad.


Don't see the KPI you are looking for?

Build your own KPIs to use for custom widgets with our easy-to-use formula editor.

A full overview of KPI's for

Learn how the tech giant,, the parent company of seven different cloud and hosting brands, raised employee motivation and created transparency throughout the whole organization.

Read more

How it works

1. Connect your data sources

One-click real-time integration with the most popular CRM, support, marketing and other business systems.

See our integrations

2. Build dashboards

Use our prebuilt KPIs or customize your own by using formulas to calculate more advanced metrics.

Learn more about our dashboards

3. Boost team performance

Share real-time insights with your team and boost performance by 20%.

Read our customer stories

Boost performance with real-time insights

Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.


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