Ad Spend per New Deal
The cost of advertising that takes the company to get a new customer.
What is Ad Spend per New Deal?
This KPI calculates how much your company spends on ads until you get a new customer. It does not mean that’s the amount that you should be spending, but rather your current situation in this regard.
It gives you a better understanding of whether your ad spends to get a customer is too high. If this happens, it may mean that you are allocating too many resources in a tool that is not giving you enough benefit. Therefore, this KPI basically compares your spending in a specific tool compared with the value of the customers you are getting from it. For instance, you might be spending 500dkk on Facebook Ads every day, and just getting a customer that’s worth 200dkk.
With this KPI you will be able to have an overview of where your budget for advertising is going, and which are the tools that are performing best - and worst. If checked regularly, you will be able to adapt the strategy in order to get better results with the same budget.
Pre-built widgets to display Ad Spend per New Deal
Ad Spend per New Deal
How to calculate Ad Spend per New Deal?
( Sum(New Ad Spend Report,Spend) / Count(New Deal) )
How it works
1. Connect your data sources
One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.
2. Build dashboards
Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.
3. Boost team performance
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