The best sales gamification software in 2026, compared

Written by Plecto. Competitor details reflect each vendor's public positioning; check their sites for current plans and prices.

Sales gamification software turns sales activity and results, such as calls, meetings booked, deals won and revenue, into leaderboards, contests, badges, rewards and public recognition. The best sales gamification software for your team depends on the job you need done first:

• Plecto if you want leaderboards, contests, rewards and recognition and real-time KPI dashboards and reports on the same data, for sales, contact center and support teams. It connects to 150+ systems, including Salesforce, HubSpot, Pipedrive and Aircall.
• SalesScreen or Spinify if you want a sales-only gamification app with competitions, celebrations and AI nudges on top of your CRM.
• Hoopla if the main goal is a TV-first scoreboard with win announcements on the sales floor.
• Ambition if you care most about structured coaching and performance management, with competitions as one part of it.
• LevelEleven if your team lives in Salesforce and you want competitions, scorecards and coaching built around it.
• Xoxoday Empuls if gamification should be tied to incentive plans, recognition and a large rewards catalogue.
• SmartWinnr if the goal is sales training: AI role-play with points, contests and leaderboards.

Sales gamification works when reps can see the numbers they control move in near real time and get credit for them. SDRs respond to activity goals, such as dials, connects and meetings booked, while AEs respond to pipeline and closed revenue. Good sales gamification software lets you run both on one leaderboard without the AE number drowning out the SDR effort.

• Leaderboards: a live ranking on a TV, desktop or phone. The base layer of every tool on this list.
• Contests and competitions: time-boxed races, team battles or head-to-head matchups around one KPI.
• Recognition: instant notifications, win announcements and achievement badges that make a good call or a closed deal visible to the team.
• Rewards: points or virtual coins reps exchange for real prizes, so a contest has something to win beyond bragging rights.
• Coaching and training: one-on-ones, quizzes or role-play that turn the same data into skill building.

Pick KPIs reps can influence and balance them, for example calls made next to meetings held, so the game rewards good selling rather than busywork.

1. Plecto: sales gamification software with real-time KPI dashboards

Plecto is a performance management platform that turns sales and support data into real-time KPI dashboards, contests and coaching that motivate teams. It starts from the KPIs and adds the gamification on top, so the dashboard, the leaderboard and the report all run on the same data.

• Best for: sales teams that want gamification and dashboards in one tool, and companies where SDRs, AEs, contact center agents and support teams all compete on their own numbers.
• Strengths: instant notifications with sounds, lights and video and achievement badges on every plan, plus unlimited dashboards and data sources, TV slideshows on unlimited TVs, and mobile apps for iOS and Android. On the Large and Enterprise plans: contests with leaderboard themes such as Race in Space, Jungle Race and Mountain Climb, a Reward Store where reps spend virtual coins on prizes you choose, a Spinning Wheel, and one-on-ones and quizzes for coaching.
• Limits: Plecto is not a heavy-duty BI tool or a sales training platform; it has quizzes but no AI role-play. Contests, the Reward Store, the Spinning Wheel, reports, one-on-ones and quizzes are on the Large and Enterprise plans. Most data sources update every two minutes rather than second by second, and the 10-license minimum can cost more for very small teams.
• Pricing: Medium from $24 and Large from $37.20 per license per month, billed yearly. Enterprise is custom. 14-day free trial, no credit card required. See pricing.
• More: sales gamification, sales leaderboards and sales contests.

2. SalesScreen: sales gamification software with AI performance signals

SalesScreen is a sales performance and gamification platform that pairs AI performance signals with gamified motivation.

• Best for: sales-led teams that mostly want motivation and recognition on top of CRM data.
• Strengths: an AI layer that flags reps and teams drifting off pace and responds with competitions, missions, streaks and rewards, win broadcasts with achievements and celebrations, a mobile app and TV screens. Its integrations page lists Salesforce, HubSpot and Pipedrive, plus telephony systems such as RingCentral and Genesys. It lists use cases from insurance and real estate to software and call centers.
• Limits: coaching and scorecards are add-ons on its higher plans, and it is built around sales rather than support workflows.
• Compare: Plecto vs SalesScreen and SalesScreen alternatives.

3. Spinify: sales gamification with CRM-driven competitions

Spinify describes itself as an AI-powered platform that combines gamification and personalized coaching for sales teams.

• Best for: sales teams that want automated, CRM-driven competitions with little setup.
• Strengths: leaderboards and milestone celebrations on TV, web and mobile, an AI coach, and integrations that include Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Outreach, Salesloft, Gong, Slack and Zapier.
• Limits: positioned for sales teams first, and its site does not list telephony or helpdesk systems. Reporting is lighter than a dashboard tool.
• Compare: Plecto vs Spinify and Spinify alternatives.

4. Hoopla: TV-first sales gamification and recognition

Hoopla is a sales gamification and recognition platform that turns live performance metrics into leaderboards, competitions and public recognition.

• Best for: sales and support floors that want a constant, visible scoreboard on office TVs.
• Strengths: competitions such as races, tournaments and head-to-head challenges, automated win announcements, a rewards store and a native mobile app. Its site lists integrations with Salesforce (including a leaderboard widget inside Salesforce), HubSpot, Microsoft Dynamics and Talkdesk.
• Limits: a gamification and recognition platform first, so check how deep its reporting goes. No public pricing.

5. Ambition: sales coaching with gamification

Ambition is a revenue performance platform that positions itself as an execution operating system for revenue teams.

• Best for: revenue, enablement and RevOps leaders who want structured coaching and performance management, with competitions as one part of it.
• Strengths: competitions, incentives and workflow alerts, real-time Salesforce data on leaderboards, scorecards and a coaching layer, with AI add-ons. Its integrations page lists Salesforce, Microsoft Dynamics, HubSpot, Salesloft, Outreach, Gong, Slack and Microsoft Teams.
• Limits: gamification is one part of a broader coaching platform, so teams that only want leaderboards and contests may not need all of it. Some integrations need setup services and fees, and its integrations page does not name Aircall, Dialpad or Talkdesk.
• Pricing: published per user per month: Starter $45, Pro $65 and Enterprise $75, with AI add-ons extra. See vendor.

6. LevelEleven: Salesforce sales gamification

LevelEleven is a sales performance management and gamification product, now sold as part of the Ascent Cloud suite next to tools such as Geopointe.

• Best for: sales teams that run on Salesforce and want competitions and coaching close to it.
• Strengths: competitions and combo competitions that share one leaderboard, badges and milestones, Slack alerts, scorecards, coaching notes and a goal engine. Its site says it is installed by more than 1,000 sales teams.
• Limits: built around a Salesforce-centred suite, and its page names no telephony integrations, TV display or rewards store. No public pricing.

7. Xoxoday Empuls: sales gamification with incentives and rewards

Xoxoday Empuls is an employee engagement platform for recognition, rewards and surveys, with a sales gamification module tied to incentive plans. Xoxoday's earlier sales gamification product, Compass, now redirects to Empuls.

• Best for: companies that want sales contests, SPIFs and recognition connected to incentive plans and paid out from a large rewards catalogue.
• Strengths: leaderboards by team, region or plan, contests and SPIFs, badges, streaks and points, real-time earnings views, peer and manager recognition, and prizes as cash or from a catalogue it says covers more than 150 countries. Works on web and mobile and in Slack and Microsoft Teams.
• Limits: a broad HR engagement suite, so sales gamification is one module, and it leans on incentive and commission plans. No public pricing.

8. SmartWinnr: sales training gamification

SmartWinnr describes itself as a practice-first learning platform for regulated industries, known for AI role-play, with gamification built into its training.

• Best for: sales teams in industries such as pharma, medical devices, banking and insurance that want to train and certify reps.
• Strengths: AI role-plays scored on accuracy, tone and compliance, contests and leaderboards on training activity, and readiness analytics.
• Limits: built around training rather than live KPI leaderboards from CRM and call data. No public pricing.

• Your data sources: the leaderboard has to read your CRM and dialer, or reps will not trust it. Check for your exact tools, for example Salesforce, HubSpot, Pipedrive or Aircall.
• Contests you can run every week: templates, themes and team or individual formats, so a new competition takes minutes, not a project.
• Rewards reps want: points or coins that buy prizes you pick, not only badges.
• Recognition in the moment: a notification, sound or video on the TV when a deal closes keeps the floor engaged, including remote reps on mobile.
• Reporting on the same data: managers need to see whether the contest moved the KPI, not just who won.
• Price and rollout: some tools publish prices and start in days; suites are quote-based and take longer.