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Custom Google Analytics dashboards

Create customized Google Analytics dashboards with Plecto to see how your website, app, and ads are performing. Combine all your data from other marketing systems to get a frictionless overview of all marketing efforts.

Google Analytics dashboard
Google Analytics

Partner website

About Google Analytics

Google Analytics is all about data. It is a free web analytics tool offered by Google to help you analyze your website traffic. It can help you track your digital marketing effectiveness and see which pages are most popular according to your audience.

Additional help

Create dashboards using Google Analytics datasets or use our pre-built metrics and dashboards to quickly get set up. Google Analytics is for most people a tool they know about, but rarely use, since it can be too complicated. With Google Analytics in Plecto, it is possible to show your whole team the most important metrics, so they can react faster, and prioritize work, to boost website health. Use the Google Analytics Query Explorer to import the newest and most important datasets into Plecto.

What types of data can you import from Google Analytics?

Report Data

Our Google Analytics integration gives you the opportunity to sort your data into two different dimensions, so you only have to see the important things. Every dataset from Google Analytics is made up of dimensions and metrics. Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, "Copenhagen" or "Stockholm", from which a session originates.

Time dimensions:
Hour, Day, Month and Year

Secondary dimensions:
Campaign, Source Medium, Product Name, Country, Country and Region, and lastly Country, Region, and City.

Update frequency
Every 1h

Default date field

Supports custom fields?

Supports automatic registration deletion?

Pre-built Google Analytics KPIs

Browse our extensive library of pre-built Google Analytics KPIs or customize and create your own.

Number of Visitor Users

Number of Visitor Users

Updated amount of users that have visited the website in a certain period of time.

Conversion Rate of Sessions to Orders

Conversion Rate of Sessions to Orders

Amount of visitors to your website that actually buy something online.


Don't see the KPI you are looking for?

Build your own KPIs to use for custom widgets with our easy-to-use formula editor.

A cross-department solution to boost performance in the growth company, Shaping New Tomorrow

Shaping New Tomorrow has used Plecto to create a full overview across departments and to improve motivation and boost sales. Watch the video and read the case study to learn how you can do the same.

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A full overview of KPI's for

Learn how the tech giant,, the parent company of seven different cloud and hosting brands, raised employee motivation and created transparency throughout the whole organization.

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How it works

1. Connect your data sources

One-click real-time integration with the most popular CRM, support, marketing and other business systems.

See our integrations

2. Build dashboards

Use our prebuilt KPIs or customize your own by using formulas to calculate more advanced metrics.

Learn more about our dashboards

3. Boost team performance

Share real-time insights with your team and boost performance by 20%.

Read our customer stories

Boost performance with real-time insights

Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.


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