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Gamification Strategies to Use with Pipedrive
The Power of Plecto x Pipedrive
Pipedrive is one of the most versatile CRM tools for getting oversight of your deals all the way to the end of the pipeline. Pipedrive’s native capabilities are already pretty impressive, but if you’re really aiming to take your sales success to the next level, it’s time to consider adding in an extra element that won’t only elevate your sales team’s performance, but give it a fun and engaging twist: gamification.
Gamification is the practice of incorporating game-based elements into non-game activities—in other words, making regular activities more like games. One of the best ways to do so with Pipedrive is by using its Plecto integration.
Plecto is a digital dashboard solution that incorporates both performance dashboards and gamification to create a unified means to display relevant data: a single source of truth for your sales team, where continually updated information can be obtained at a glance. Gamification factors in here as a powerful motivator that helps spur on both individual initiative and group camaraderie through healthy—and fun!—competition.
With that said, we’ll explore Plecto’s gamification features that, when integrated with Pipedrive, can enable your sales team to take their efforts to the next level.
Sales Contests and Leaderboards
Salespeople tend to be extremely competitive, so encouraging this attitude in the workplace is absolutely the best way to boost performance and results. Visualizing and displaying personal data allows this competitive spirit to shine through, so it only makes sense to track employee progress by using Plecto Contests and Sales Leaderboards.
Because they list relevant agent data in a top-down fashion, they are a fantastic means of getting your agents to get their game on! Use leaderboards to facilitate sales-based contests over a week or month, for example. From a manager’s perspective, they can help identify and track both pain points in your team’s performance as well as strengths, so you’re better able to address these in a team-based or individual setting.
Plecto offers three different contest themes: Jungle Race, Race in Space, and Mountain Climb. These contest formats take data out of the standard CRM format and makes it more visual—and more fun.
You can display Plecto contests on TVs across your office and watch agents’ motivation soar. Although this is a pretty simple feature, it’s one that CRMs can’t do. At the end of the day, you can’t go wrong with contests and leaderboards: if there’s a specific target you need to hit, contests are the perfect way to do this.
Badges and Achievements
No one ever said that sales is an easy line of work. Reps have to constantly deal with rejection, no-shows, and demanding schedules. So when reps make a sale or hit a KPI, for example, it’s only right that they get praise.
Plecto Badges and Achievements allow agents to be recognized and celebrated for their accomplishments, milestones, and goal progress. Like a shot of espresso or a piece of candy, receiving a virtual badge for a job well done gives that “dopamine hit” of motivation and incentivizes agents to keep up the good work.
Badges and Achievements can be customized either for individuals or teams….and there’s no limit to the amount of these you can create! You can even make badges to celebrate birthdays and work anniversaries—because acknowledging personal events lets employees know they’re valued, giving them a sense of being a stakeholder in your team and thereby providing extra motivation to do well.
Real-Time Notifications
Like Badges and Achievements, Real-time Notifications also provide a fun dopamine hit, but they do so through funny videos, sounds, or flashing lights that play onscreen when you complete a task or hit a goal. These can be great ways to notify others on the team about your latest accomplishments and help build group rapport.
Notifications can be synced across your email, Microsoft Teams, and Slack channels, and can be accessed via the Plecto App and News Feed so you and the whole team can be updated anytime, anywhere about the latest news and accomplishments.
Finally, while closing deals and chasing KPIs can be serious business, Real-time Notifications also remind us to “lighten up!” a bit and enjoy the fun side of life—even during work.
The Reward Store
Want to get your sales agents to really step on the gas? Try motivating them with real-life goods—a restaurant gift card for two, tickets to the cinema, or a bottle of wine. Because you, the manager, choose the prizes, they can be tailored to your employees’ preferences.
The prizes you choose to award are found in your team’s Reward Store, where employees redeem virtual coins to obtain them. Employees win coins by hitting a sales target or milestone of your choosing—it’s fully customizable. When the real-world benefits of the Reward Store are added into your daily workflow, bolstering agent motivation becomes a breeze.
Get the Most of Your Pipedrive Data With Plecto
Pipedrive is already chock-full of fantastic features to enable ambitious sales teams to perform at a high level. But integrating your Pipedrive CRM with Plecto’s gamification features will only accelerate your capabilities.
Gamification’s power is drawn from psychology, where participants’ innate competitiveness, sense of achievement, and love of prestige create a potent brew that spurs on increased achievement. Using gamification has been proven not only to increase employee engagement, but also their teamwork, collaboration, and social connectivity.
With Plecto’s unique array of gamification features, you’ll be able to encourage employee success and motivation—and increase your bottom line while doing so. If you’re already a loyal Pipedrive customer, Plecto will fill in Pipedrive’s missing “gamification gap” while enhancing its native features.
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JAMES NIILER
Content Specialist
An in-house content writer and specialist at Plecto, James brings an academic touch and journalistic flair to his marketing copy. Having worked and studied on both sides of the Atlantic, James is a great believer in the importance of communicating across cultures and industries. Catch his work here on the Plecto blog, or as a guest contributor on other B2B websites.
