Ad Spend per Won Deal
The cost of advertising that takes the company to get a new customer.
What is Ad Spend per Won Deal?
This KPI calculates how much your company spends on ads until it gets a new customer. It does not mean that’s the amount that you should be spending, but rather your current situation in this regard.
Overall, this metric gives you a better understanding of whether your ad spends to get a customer is too high. If this happens, it may mean that you are allocating too many resources in a tool that is not giving you enough benefit. Therefore, this KPI basically compares your spending in a specific tool compared with the customers you are getting from it.
With this KPI you will be able to have an overview of where your budget for advertising is going, and which are the tools that are performing best - and worst. If checked regularly, you will be able to adapt the strategy in order to get better results with the same budget.
Pre-built widgets to display Ad Spend per Won Deal
day
Ad Spend per Won Deal
How to calculate Ad Spend per Won Deal?
(
Sum(New Ad Spend Report,Spend) /
Count(Won Deal)
)
How it works
1. Connect your data sources
One-click real-time integration with our dashboards to the most popular CRM, support and other business systems.
2. Build dashboards
Use our prebuilt KPI dashboards or customize your own by using formulas to calculate more advanced metrics.
3. Boost team performance
Share real-time insights with your team and boost performance by 20% with visualizing data on dashboards.
Boost performance with real-time insights
Plecto is a data visualization software that helps you motivate your employees to reach new limits and stay on top of your business.
